#SHIPPED 2024: Product Updates Driving Mobile App Growth

#SHIPPED is back, and what a time to achieve new growth for your business.

#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy.

This quarter holds a focus on the campaigns our AI engine supports, MAX plugin and format expansions, brand safety, and more.

Without further ado, let’s dive into what’s #SHIPPED..

Platform	Feature	Benefits
MAX	SDK bidders Update: New bidders: Moloco and Unity Ads	Increased auction density and inventory competition.
MAX	Support Hub Update: Refreshed UI	Troubleshoot issues and learn monetization best practices.
MAX	Ad Review Update: Native ad support in Ad Review expanded to AdMob	Ensure brand-safe native ads for more ad networks.
MAX	Ad Review Update: Banner ad support in Ad Review expanded to ironSource	Ensure brand-safe banner ads for more ad networks.
MAX	Mediation Debugger Update: Can now be used to test Direct Sold ads	Seamlessly test live Direct Sold ads.
AppDiscovery	Geo Targeting Update: AppDiscovery campaigns now support state targeting	Ensure ads show up where intended and comply with state-level regulations.

Platform	Feature	Benefits
AppDiscovery	CTV Advertising Update: Powered by our AI advertising engine	Closely achieve ROAS goals with campaigns that accurately target high-quality users and optimize automatically.
MAX	Game Engine Support Update: Defold Plugin	Increased options for how to develop apps. Other engines supported by MAX include Unreal, Godot, React, Native, Flutter, and Cordova.
MAX	Ad Review Update: MREC support in Ad Review expanded to Mintegral and DT Exchange	Ensure brand-safe MREC ads for more ad networks.
AppDiscovery & MAX	Resource Center Update: Accessible from AppLovin dashboard	Access product and industry content from the AppLovin dashboard nav under the “Resources” tab.

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